Customer Relationship Management

Most consumer behavior lives in our unconscious mind. This area of the brain is a vault for automatic skills, scientific discipline, dreams, and intuition. An unintended consequence of technology [...]

A common misconception for consumer brands is that the marketing process ends at the point of purchase. Instead, smart businesses recognize that a customer’s lifetime value — or the net profit [...]

Foot traffic is a key factor for any successful retail store location and keeping it consistent and increasing (overtime) is a struggle and a challenge. More visits to your storefront from [...]

The products that are displayed in your retail store speak for themselves and that’s all the experience your customers need. The joy and delight of interacting with the incredible items that line [...]

In today’s increasingly competitive retail landscape, many businesses have focused on ensuring that customers get exactly what they need and when they need it. There’s a thin line between [...]

When it comes to converting casual customers into eager buyers, one tactic can help prompt shoppers to action: customer reviews. While it might feel like a difficult task, the benefits outweigh [...]

If you want your business to grow, you should think about how you want your audience to grow with you. That means you simply can’t let them lag – you need to keep them engaged with your [...]

There is no doubt in the fact that nostalgia is one of the many emotions that all human beings experience. As a fully-functioning society, we all have memories that revisit us from time to time [...]

The business world is getting more competitive with each passing day. Now it’s not about who can sell the most; it’s all about who can sell the smartest. We’re here to tell you some good news: [...]

Whether your humble bakery has been on the map for years or has just started its journey, one simple fact remains unchanged: your business is made for the customer, and by the customer. What do [...]