How To Plan The Best CRM Strategies

Technology has successfully automated many business functions, ranging from analytics to inventory management. It has even stepped into the realm of Customer Relationship Management (CRM), and [...]

Harnessing Behavioural Psychology For Your Benefit

Behavioural psychology is – as the name suggests – the study of the human behaviour. On the surface level, it doesn’t seem like much; in fact, it seems like something most [...]

Perfect Your Fashion Boutique With CRM

A Customer Relationship Management System – or CRM system, in short – is a management system designed to bridge the gap between customers and the business. Every CRM system is unique [...]

Bonus Points: Why Loyalty Programs Work

Its 2019, and to say that the consumer world is becoming steadily self-aware would be an understatement: not only are people aware of their influence on a business, but also expect good treatment [...]

Why Email Marketing Matters

As an entrepreneur running your own business, you’re often on a quest to find ways to interact with your customers. Social media is usually the default option, since its so widely accessible [...]

Create a Flourishing Customer Community from Scratch

In our current day and age, consumers are becoming increasingly empowered, and expect customer service to be as good as the product they want to buy. In most cases, no matter how good your [...]

Turn Customer Feedback into an Acquisition Strategy

After you’ve conducted surveys for all your customers to complete, and have received all results, you’re left asking one question: now what? The answer to that lies in your acquisition strategy. [...]

Care for your Customers with CRM

A retailer builds a brand solely for the customer – to fulfil their needs, and to keep them happy. Customer satisfaction decides how successful a retail business will be – the more [...]

How to Read your Customer’s mind

When you read that title, you might think, “Should that even be a question for an entrepreneur?” The answer to that – sadly – is yes. You’d be surprised to see how many entrepreneurs [...]

Winning Loyalty: 7 smart ways to retain customers

Anyone working in sales will tell you one thing: finding new ways to increase customer revenues is always top priority. However, most salespeople are so focused on gaining new clients that they [...]

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