Most consumer behavior lives in our unconscious mind. This area of the brain is a vault for automatic skills, scientific discipline, dreams, and intuition. An unintended consequence of technology [...]
A common misconception for consumer brands is that the marketing process ends at the point of purchase. Instead, smart businesses recognize that a customer’s lifetime value — or the net profit [...]
Foot traffic is a key factor for any successful retail store location and keeping it consistent and increasing (overtime) is a struggle and a challenge. More visits to your storefront from [...]
The products that are displayed in your retail store speak for themselves and that’s all the experience your customers need. The joy and delight of interacting with the incredible items that line [...]
Building a credible relationship with customers is crucial for every retailer. Such relationships build trust, and without trust, retailers find it challenging to make sales. Brick-and-mortar [...]
