Loyal Customers & Your Bakery
Whether your humble bakery has been on the map for years or has just started its journey, one simple fact remains unchanged: your business is made for the customer, and by the customer.
What do we mean by that?
It’s simple: the target audience of your delicious baked goods are your customers, and their purchases are the reason why you’re still surviving in the business world. Quite literally, your customers are extremely vital to your bakery’s positive development – especially loyal ones.
Loyalty can be observed in many ways, from referrals to frequent visits, but one thing is clear: it is loyalty that keeps customers coming back for more. And so here are ways you can increase their loyalty like a true professional:
Offer Free Sampling
Bakeries are all about the culinary arts, and sharing the arts with your loyal customers is the way to share smiles all around.
When you release some new pastries or some interesting breadstuffs, let your customers try out some samples for free. Not only will they appreciate the thoughtful gesture, but they will also feel valued since you’re relying on their feedback. They will hence feel closer to your business, in the sense that they will feel like major contributors to your potential growth and success.
Know Your Customers
Your customers are more than just walking-talking wads of cash – they are people, and they have their likes, dislikes, and favorite desserts!
A smart – and extremely cheap – way of increasing your customers’ loyalty is by getting to know them; learn more about their food preferences, the dishes they’ve never tried, their favorite flavor, and much more. Even better is to learn their names, and have a good conversation about their experience in bakeries, and what they look forward to with your business. By personalizing the relationship, you get to develop a stronger link with your customers, that runs a lot deeper than just transactions.
Make The Most Of Tech
When there’s business growth on your mind, you’re looking for ways to improve processes – especially those having to do with your customers. And among the technologies of today, perhaps the best option for bakeries is a Point of Sale system.
Oscar POS is one such modern POS system with its very own Loyalty Program. It lets you remember and value all your loyal customers by rewarding them points for their purchases. These points can then be redeemed in the form of special discounts, limited-time offers, and even ground-breaking deals. It’s the best way to incentivize your customers to keep on coming back for more.
In essence, that is what customer loyalty is all about: appeasing to their needs so well, that they never forget your humble bakery. While it sounds like a tricky process, it’s all about taking smart steps towards their hearts – and not just their wallets!