Is Your Branding Authentic?

It is often believed that the most innovative product is what excels in the market. While that is true for our tech-savvy world, we forget one important factor of a product’s success: [...]

Promote Good Ramadan Values Through Your Business

Ramadan is almost over, but business practices are still on the rise. Many marketers and entrepreneurs have made it their duty to push out as many Ramadan deals and discounts as they possibly can [...]

Here’s Why Your Best Employees Lose Motivation

As a business owner and employer, you’re the boss – and it is your responsibility to focus on the well-being of your employees. More often than not, however, certain things slip under the [...]

Important People-Skills Every Entrepreneur Should Have

There’s no doubt in the fact that not everyone can be an entrepreneur – that too a successful one. Entrepreneurs are different from others, in that they are business-minded, and always [...]

Make Your Work Environment 10x More Productive

Just like a machine that cannot function unless its parts work well, a business cannot flourish unless it’s workforce work together. However, one fact must be clear: no matter how superhuman your [...]

Manage your Time Like an Expert

Running a business is no easy task. It requires a lot of energy, investment – and of course, time. Small business owners know all too well the true power of time; how it can be both an [...]

Buzz about Business: How to improve Profit Margins

In our capitalist, Pakistani economy, one thing is crystal clear: your business will not survive unless you make profit. For small businesses, though, the story is a lot more challenging; they [...]

Oscar POS ‘Iftar of the fasting’ Campaign

Oscar, the best POS software in Pakistan, is being handled by one of the most diligent teams I have ever worked with. Not only does the team deliver on a great POS product, but the camaraderie of [...]