Some entrepreneurs make the mistake of running with an idea before running it past their potential customers. So, how does a business ensure their product or service will gain traction, [...]
The art of the upsell means taking a sale from a transaction to an interaction, from a conversion to a connection. Doing so makes a big difference, it dramatically impacts your customer’s [...]
Store credit has the power to do many things. It’s more than just another payment option for retail customers — it can help boost retention and inspire brand loyalty. You can increase spending [...]
Reducing expenses is an important issue to tackle. On one hand, cutting costs can happen in a variety of ways. But on the other side, you could be sacrificing quality. For many retailers, product [...]
Discount promotions are one of the most common approaches for increasing retail sales. But just because discount promotions are popular doesn’t mean they’re always effective. Lowering your prices [...]
As a brick-and-mortar retailer, you have the advantage of connecting with customers in person, and putting a face on your brand can go a long way when it comes to forging strong relationships. [...]
In the business industry, diversification is an important step that some entrepreneurs believe it necessary to be taken. Diversification basically means to branch out into different product [...]
Running a business is no easy task; you’ve got a lot more than just setting up shop to worry about. Sales, inventory, marketing, employee management – the list practically goes on and on. [...]
The business world has seen some truly dynamic times; from depending entirely on manual labor, to moving towards machinery, and then finally entering the technology realm – to say that it [...]
In the bigger picture, we often assume that customers want nothing more than their products coming at them cheap and fast. Though it’s logical, it’s also far from the truth. In reality, customers [...]