How To Plan The Best CRM Strategies

Technology has successfully automated many business functions, ranging from analytics to inventory management. It has even stepped into the realm of Customer Relationship Management (CRM), and [...]

Hotel Digital Marketing: A Beginner’s Guide

“Survival of the fittest” is no new concept in the business world; for all kinds of industries, it is necessary to adapt to modern ways of technology, so that they don’t lag behind in the race [...]

Rebrand Your Company The Right Way

“Rebranding” has many forms: changing the logo, overall colour palate, or even changing the company’s entire philosophy. In any case, the fundamental outcome doesn’t change: to change your [...]

Here’s How Your Grocery Store Can Avoid Food Waste

When we talk about food waste, we are too quick to point the finger at consumers – and forget the other possible culprit: grocery stores. Though their contribution is slight, it is enough [...]

How To Make Your Small Bookstore Stand Out

Running a bookstore can be a tough task – especially if it’s an independent entity, standing up against the bigger giants, with multiple outlets scattered around almost every corner. In [...]

Social Responsibility: Why It Matters For Your Business

As human beings, we want to leave our mark; a mark that generations will remember. And no impact matters more than one that improves the society we live in. Such is the case of social [...]

Harnessing Behavioural Psychology For Your Benefit

Behavioural psychology is – as the name suggests – the study of the human behaviour. On the surface level, it doesn’t seem like much; in fact, it seems like something most [...]

Revive Your Stagnant Business Before It’s Too Late

The business world is fast, ever-evolving, and extremely competitive. In a world as dynamic as ours, stagnation is a recipe for disaster. Its a problem most small business owners suffer from when [...]

E-commerce Metrics You Need To Keep An Eye On

When you’re running your store, success is the only thing on your mind. But you’re going to need a lot more than just a good gut-feeling if you want to get it – you need to be able to [...]

POS System: Your Next Best Business Adviser

Running a business is no easy task; you’ve got a lot more than just setting up shop to worry about. Sales, inventory, marketing, employee management – the list practically goes on and on. [...]