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A retailer builds a brand solely for the customer – to fulfil their needs, and to keep them happy. Customer satisfaction decides how successful a retail business will be – the more [...]

Systems or technologies that have grown outdated – or “old” – in terms of their functionality are commonly called “legacy systems”. A lot of people like playing it safe and depending [...]

In order to market your sports store on Facebook, you need to understand it’s dynamics, and how different it is from other media. You can’t run advertisements on Facebook the same way you do on [...]

Anyone working in sales will tell you one thing: finding new ways to increase customer revenues is always top priority. However, most salespeople are so focused on gaining new clients that they [...]

It’s easy to start a business these days, with how readily resources are available for use online. However, to stay in business – that is a challenge. Sustainability and profitability [...]

In an increasingly mobile-savvy world, the key to sustainable growth is a memorable customer experience. For that, we have often relied on Customer Relationship Management, or CRM for short. In [...]

Whether you have a booming fast-food restaurant or a humble little café; a company sprawled across different locations or a small business made of one store – you need to pave your path to [...]

Artificial Intelligence – or AI – is emerging as a new factor of production, replacing the traditional factors of labour, capital, and innovation. In fact, it is estimated that AI [...]

Inventory management is an integral part of running any kind of business – but for a small business, the burden becomes necessary. Knowing what product you have, and what product you need [...]

The nature of “hospitality” in restaurants has recently undergone serious changes because of technology. One of the most influential tools to have ever been introduced as a result is the [...]