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Most consumer behavior lives in our unconscious mind. This area of the brain is a vault for automatic skills, scientific discipline, dreams, and intuition. An unintended consequence of technology [...]

A ‘Contact Us’ page might seem like just another standard link in the navigation menu, however, it is often one of the most under-optimized locations in a stores’ website. While you’ve probably [...]

In many parts of the world, the retail landscape is becoming increasingly divided. At one end of the spectrum, there are some retailers that prioritize large, diverse inventories at low prices. [...]

In today’s increasingly competitive retail landscape, many businesses have focused on ensuring that customers get exactly what they need and when they need it. There’s a thin line between [...]

A common misconception for consumer brands is that the marketing process ends at the point of purchase. Instead, smart businesses recognize that a customer’s lifetime value — or the net profit [...]

Inventory management is key to ensuring you have enough stock to meet customer demand. Failing to have enough inventory can cause loss of money on potential sales from a customer going to a [...]

Foot traffic is a key factor for any successful retail store location and keeping it consistent and increasing (overtime) is a struggle and a challenge. More visits to your storefront from [...]

The idea that a personalized one-on-one experience can increase sales and influence consumer behavior has been circling throughout the business industry. Personalizing retail shopping leads to [...]

The products that are displayed in your retail store speak for themselves and that’s all the experience your customers need. The joy and delight of interacting with the incredible items that line [...]

Building a credible relationship with customers is crucial for every retailer. Such relationships build trust, and without trust, retailers find it challenging to make sales. Brick-and-mortar [...]