Most businesses have specific periods or seasons where they are on their highest point – in terms of sales, customer interaction and more. However, every entrepreneur knows that you have to build up to it to get those high-profit margins. So how can you achieve that?

It’s a tricky process to nail – but fortunately, we’ve compiled four smart ways you can ensure boosted sales and success every season:

#1: Build Hype Off-Season

The off-season time duration might have little to no sales going on for you – but who says there has to be no activity at all?

Take this opportunity to hype your incoming seasonal products on all channels; make it a mission to let everyone know that your products are on their way to transform everyone’s lives. Make use of multiple channels like social media, SMS campaigns, emails, and even posters and fliers. This way, many customers will be excited to shop at your store as soon as the season starts.

#2: Make The Most Of Scarcity

The thing about seasonal products is that they don’t last forever. While that might sound like a downer, it’s not – you can use that to your advantage.

Create limited-time offers and deals with fixed durations, so that they know your products won’t last forever. By hyping this kind of scarcity, a sense of urgency will build in your customers, so that as soon as the doors to your stores open, they will all immediately flock towards you and your shelves once or multiple times.

#3: Be Part Of Other Niches

Your best-seller might not be there to wow your customers off-season, but you can serve for other areas to keep activity alive.

There are many ways you can accomplish that; for example, you can publish blog posts on social media to keep people interested and helping them find value in your brand. You can even sell your products in other places where the season might still be active. There are many more ways you can establish yourselves as a brand, so that as soon as the season comes along, you’ll have more customers, and eventually more sales.

#4: Plan For The Future

Activity is always on an all-time high during the season, so the off-season period is a great chance for you to recharge your entire company. Analyze your business’s performance as a whole, and see your best moments, the worst falls, and more. This way, you can better understand any loopholes and chances for improvement, so that you can perform even better next season.

Now, we know that studying an entire season’s performance sounds nearly impossible – but not without a helpful tool.

One such tool is a good point of sale system like Oscar POS, which has a Reporting and Analytics System; this will help you record valuable metrics like sales, best-sellers, inventory numbers and more. Such data can then be organized into simple yet intuitive reports that you can extract and use to figure out your strengths, weaknesses and hidden potential.


Your business activity might fluctuate, but your commitment to success should always be consistent. With these four neat tricks, you can ensure boosted sales all year round!