Is Your Branding Authentic?

It is often believed that the most innovative product is what excels in the market. While that is true for our tech-savvy world, we forget one important factor of a product’s success: [...]

5 Best Ways To Measure Customer Loyalty

Loyalty is supposed to be something that’s intangible – something you can’t measure with numbers or a unit. While that’s true in personal relations, the truth is different in the business [...]

5 Signs You’re Ready To Start Your Business

Let’s get one fact out of the way: not everyone is cut out to be an entrepreneur. That’s not a bad thing – in fact, it’s better to know your strengths, instead of fooling yourself by [...]


How To Successfully Launch Your Boutique

If you want to use your passion for fashion to even earn money with it, and be at the forefront of the industry, opening a small fashion retail outlet is perhaps the best decision you can make. [...]

Make Customer Relationships Last Longer

Consumers are quite confident – one moment they’ll support your brand, but as soon as they lose interest, they will switch over to another vendor. You can’t blame them – they only [...]

Customer loyalty: Pros and Cons

Customer loyalty is when the customer prioritizes your brand over any other brand, based on their previous experiences with you because of which you’ve managed to gain their trust and loyalty. [...]

Interpreting Oscar’s Reporting and Analytics

Developing insights is extremely important to determine your business’ success rate. Every business requires an extensive report identifying important details such as sources bringing [...]